Lanka Spice (Pvt) Ltd (LSL), brand owners of the famous culinary delight “Mc Currie” keeping in mind the busy housewife, launched its Masala range at the Pro-Food Exhibition last Friday. Masala is a spice mix and that’s exactly what Mc Currie has done to turn out a mouth-watering, taste bud tantalizing product. The Masala range consists of curries for chicken, Fish, Prawn, Mutton/Beef and Squid (Cuttlefish). They are packed in jars and come only as pre-cooked gravy with no meat or fish in it. With the ever soaring demands of the food industry, both locally and globally, LSL in collaboration with the Singapore Institute of Standards and Industrial Research (SISIR) have produced this superior product. The SISIR team worked tirelessly over 6 months, testing and trying out the curries, to finally emerge with a unique concept of serving curries to be cooked at home in a matter of minutes.
The response from visitors to the Pro-Food Exhibition was encouraging and in conclusion it was a resounding success. Each time a demonstration was conducted the visitors would flock to get a glimpse of the preparation being made and taste its flavor. The chicken and fish gravies were the most popular.
As the processed food industry moves forwar Add Mediad and customer demands increase, Mc Currie has been compelled to enhance its product range with new products.
Mc Currie’s journey to turn out the Masala range was not an easy one, as a vast amount of work and patience went into bringing out the best for its customers. The formulated product was then sterilized, canned and sealed and kept for a period of about 1 year for testing for keeping qualities. Deterioration of quality was not noticed.
The Masala’s are unique instant curry concentrates that can be reconstituted in your kitchen. All you need is the rich spicy gravy in the bottle and the recommended quantity of chicken, fish, prawns, mutton/beef or squid (cuttlefish) and you are ready to serve an authentic sumptuous curry at home. It’s easy and less time consuming and fits the bill of a tired housewife, who usually rush home to prepare a meal for her family.
The curry mix is unique as you don’t need to add accompanying ingredients, as all ingredients such as tomatoes, vegetable oil, onions, ginger, garlic, mixed spices, chilli powder, lemongrass, salt and pandan leaves are within the gravy. The taste of these curries is delicious and mouth-watering.
The ready-to-eat food market is growing in leaps and bounds and people look for suitable foods as lifestyles change. In this background, the demand for authentic ready-to-eat-food sold in jars is increasing, which is why Mc Currie has gone on to add the Masala gravies to their domain. Soon, Mc Currie will market these products island-wide through supermarkets, but presently available at Mc Currie Showrooms at Maya Avenue, Colombo 6 and at Makumbura, Pannipitiya.